Media Research Text Analysis – How Australians are viewing their television

‘Supply & demand: Catch- up TV leads Australians’ online video use’ was an article compiled by the Research and Analysis section of the ACMA. The report attempts to understand and investigate the nature and habits of online video content within Australian households, outline a change within Australia’s broadcasting landscape as well as generate an idea of consumer behaviour in regards to how film and television media is consumed.

After reading the report, I believe it provides a great snapshot of the current landscape in regards to the consumption of television in Australia through many graphs, tables and detailed statistics regarding each form of media.

It appears that the report is objective as it is primarily made up of facts and data, and the nature of the writing doesn’t give much opportunity to express subjective thoughts and opinions. Furthermore, the sources compiled to provide the information are varied in style and includes research, reports, and articles, primarily completed in 2014. Therefore, I believe this report is accurate in its objectives and is as free from any bias as possible.

As for the audience of the report, I believe this would be primarily targeted to companies with a business model surrounding the consumption of media within Australia, and people seeking information on the topic. I don’t think this article is intended for mass viewing, due to the information not being all that interesting for the average Australian.

The report is broken down with roughly 15 tables and infographics which help the audience take in and understand the findings in a much simpler way, as opposed to being completely composed with text. For example, Figure 10 clearly demonstrates research findings in a clear manner, enabling a better understanding for the audience. I believe this makes the report much easier to digest and improves the readability of the text

Going into detail of what it outlines, the report primarily covers what is supplied and consumed by Australians, but more importantly, the behaviours in which these are based on. Figure 2, for example, portrays the distribution of time across different devices for television viewing, as well as the proportion of those ages 18-24.

Figure 2 Time spent (hours:minutes) in a month viewing video on different devices (Quarter 3, 2014)

Figure 2. Time spent (hours:minutes) in a month viewing video on different devices

I found this report somewhat interesting because it demonstrates a turning point in the way television media is consumed within Australia, and habits are varying due to technological changes. Figure 6 highlights the number of people consuming commercial television services compared to typical catch-up television, for example.

Figure 6 Take-up of OVC services by Australian internet users

Figure 6. Take-up of OVC services by Australian internet users

I am interested to see how these changes continue into the future, especially with the introduction of streaming services such as Netflix and Stan, and how these change the way people source and watch their favourite television shows. Also, how (if at all) Foxtel will change its business model to stay competitive with services who offer other methods to watch television without of a hefty subscription fee.

Australian Communications and Media Authority, The Research and Analysis section, 2014, Supply & demand: Catch-up TV leads Australians’ online video use, viewed 19 March 2015

One thought on “Media Research Text Analysis – How Australians are viewing their television

  1. I think you’ve written a good analysis here! I like your factual and objective approach to the report itself and your strong use of examples and references back to the original figures and findings. However, I’d be interested in reading any criticisms you found within the report in future. I also really liked your conclusion. I think a lot of us are interested in what will happen to Foxtel (and how it may change) with the growing popularity of online catch-up programming. But, overall, a pleasure to read!

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