‘Online Video in Australia’ is a report compiled in 2012 by The Swinburne Institute for Social Research, Swinburne University, in Melbourne. It attempts to outline and analyse audiovisiual media usage in Australia, and the methodology of the analysis of the 25 websites involved in the study throughout 2010 and 2011.
I found that the report used appropriate methodology for its aims, especially as it mentions that measuring the data is difficult based on the nature of the online video industry as online entertainment is more complex in comparison to traditional forms of media, such as newspapers or television. I also felt that the report analysed a decent amount of online media outlets in order to gain accurate results.
I found interesting the number of unique visitors to thepiratebay.org. As the data was compiled throughout 2010 and 2011, I can only imagine the level of visitors has greatly increased due to the popularity of ‘Game of Thrones’, and with more and more people learning how to torrent television programs and movies. Furthermore, I was surprised to read that thepiratebay.org was visited by twice as many people as the as the most popular commercial television catch-up sites, as shown in Figure 7.
The report is broken down with numerous graphs and tables which help the audience understand the findings in a simpler way, as opposed to being a wall of text. This makes the report much easier to read and improves reader understanding.
Personally, I find this kind of information relevant as it shows the changing landscape of how Australians consume their favourite kinds of media, and due to its nature I believe that this type of information wouldn’t be interesting to the average Australian, but instead someone with an interest in media, or for businesses looking to expand into other forms of media within their industry.
In conclusion, I think this is a well written and report which shows a substantial amount of information regarding video media consumption within Australian, and the trends which will shape the industry in the future. I think it will be interesting to see the way media continues to change in Australia, both through the services offered for audiences, and the way major businesses change their business model to stay competitive. Personally, I believe that with all the changes in consumer behaviour, and the introduction of services such as Netflix, businesses will become more competitive which will lead to a better environment for the consumer.
Curtis, R Given, J & McCutcheon, M (2012), Online video in Australia, International Journal of Digital Television, viewed 17/04/2015